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Super Bowl Television Coverage

Television coverage

By any measure, the Super Bowl is one of the most watched television programs of the year. The game tends to have high Nielsen television ratings which usually come in around a 40 rating and 60 share (i.e. on average, 40 percent of all U.S. households, and 60 percent of all homes tuned into television during the game). This means that on average, 80 to 90 million Americans are tuned into the Super Bowl at any given moment. It is also estimated that 130-140 million tune into some part of the game.

The highest rated game according to Nielsen was Super Bowl XVI in 1982 which was watched in 49.1% of households (73 share) or 40,020,000 households at the time. Super Bowl XVI is #4 on Nielsen's list of top-rated programs of all time, and 3 other Super Bowls (XII, XVII, XX) made the top 10.  Although the proliferation of cable and satellite television has undercut broadcast ratings somewhat in recent years, the game is still so popular that a number of networks actually schedule original programming, such as independently produced halftime entertainment, during the game, simply to take advantage of a large audience already in front of the television.

Following Apple Computer's 1984 commercial introducing the Apple Macintosh computer, directed by Ridley Scott, the broadcast of the Super Bowl became the premier showcase for high concept or simply extravagantly expensive commercials. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, and the 1999 and 2000 dot-com ads. Prices have increased each year, with reports citing a record $2.5 million (US) for a 30 second spot during Super Bowl XL in 2006. Many people tune in to the Super Bowl solely to watch the very creative commercials.

In recent years, the NFL has denied the Las Vegas Convention and Visitors Authority the opportunity to run Super Bowl ads for the city as a tourist destination. The ban includes the game, as well as the pre-game and post-game shows. Many groups are denied the chance to run Super Bowl ads on various grounds, but Las Vegas is the only city to be denied in such a fashion; the NFL has stated that it does not want the Super Bowl to be associated with the perception of Las Vegas as a gambling Mecca. If the television show Las Vegas stays on the air when NBC gets their next Super Bowl Broadcast (which will be Super Bowl XLIII in 2009), they may not be allowed to promote the series during the entire block of programming.